One way to categorize startups is as lifestyle businesses versus growth businesses. Don’t jump to the wrong conclusion. Both are great for the US economy!
Lifestyle Companies (build to keep)
Lifestyle companies are usually owned and operated by an entrepreneur and his or her family, or a small group of partners.
Growth Companies (build to sell)
Growth businesses, on the other hand, usually require professional investors and demonstrate that they can rapidly increase revenues and often the number of employees.